Innovative direct mail
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To help give you some mailer inspiration and show you how creative direct mail designs can help your marketing campaign stand out, we’ve put together a roundup of 8 creative mailers that we think you’ll love.
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As one of the most cost-effective ways to deliver your message, it’s always worth including in your marketing budget, especially as 70% of consumers find that direct mail makes them feel valued. It does not store any personal data.If you want to spread awareness for your business, sending out direct mail is an opportunity not to be missed. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Have fun with your direct mail! If you're not sure what to do, we'd love to help so please get in touch. Whichever method you choose make sure it's relevant to your brand and the message you want to convey.Īnd remember that however creative your direct mail you will still need to follow it up.
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a message on a balloon which is only readable when the balloon is inflated Involve the recipient with interactive mail - e.g.Hand deliver your direct mail in a small box.Include a gift - it needn't be expensive and can be quirky.Encourage the recipient to open your mail.In fact, one recent campaign which involved a creative direct mail was so successful it inspired this blog post! Unfortunately, we can't share the details but our ideas below should give you some inspiration for a campaign of your own. Our clients have had great success with direct mail, particularly in the B2B market. With the explosion of digital marketing in recent years, many traditional marketing techniques have fallen by the wayside. Try creative direct mail and you'll be pleasantly surprised at the increase in your success rate.